Search Engine Optimization (SEO)

We research the competition in your market for what keywords you should be aiming for and strive to provide better results on getting you higher ranking within the context of your target market. We provide trackable results over time to show the effectiveness of our methods.

• Audience Definition - We help you define your target customers and analyze what they will be looking for based on your competition and content relevant to your site's content.
• Link trading - We find sites that are relevant to the content of your site and look for ways to trade links with these similar sites to improve external visibility and popularity in the search engines.
• Landing pages/sites - We work on building landing pages and sites that will be relevant to targeted segments of your potential customer base and drive traffic to your site.
• Content Optimization - We build and refine meta tag content as well as optimize site content to promote traffic from your target audience.
• Analytics - We setup analytics to track and analyze traffic trends and statistics based on metrics we help you define. Metrics may be sales, leads, increased traffic, etc...

Social Marketing

We use several social tools to promote your site.

• Twitter - Using twitter to get instant feedback, doing crowd-sourcing and market research can be an awesome tool. We know just how to use it to get you the most amount of eyeballs on your site. We can also monitor twitter for any mentions of your brand/product/service and respond accordingly.
• Blogging & Content Creation - We can help you setup a blog and write content. We can either write and edit content for you based on your business or help refine you and guide you on your own content. As part of this service we also look for blogs that are in a similar market or subject matter and interact with those communities through commenting on their articles to drive traffic to your site.
• MySpace/Facebook - If you don't have a MySpace or Facebook account we help you create one and populate it. If you already have one we help you target it more to help the profile of your business and promote the goals of your business through social interaction on these networks.

AdWords Management

We can create a Google AdWords account and manage it for your business to drive paid traffic to your site.

• Researching Keywords - By using the keyword tools within Google AdWords we can find the optimal set of keywords for your business based on site contents, competition and cost of the campaign so we can get you the most bang for your dollar. AdWords management is a great deal about setting up the right keywords, observing and adjusting as the situation changes.
• Paid Traffic Statistics - As part of our analytics setup, which comes with all of the services we offer, we can analyze paid traffic vs. unpaid traffic and evaluate the quality of traffic being sent to your site based on the goals we setup for your site (ie... more sales, more leads, more traffic, etc...)
• Location Based Campaigns - We can setup campaigns based on searches originating from geographic locations that you choose. This way you can test your markets. We can also setup landing pages for certain offers based on a location so we can gauge success of a campaign strategy based on geographic location.

Guerrilla Style Promotion

This style of promotion refers to the tactics used to get your brand out to customers and increase traffic to your site.

• Contacting Bloggers - Content is king. The more relevant content about your brand that is on the internet and links back to your site the higher reputation you will have on the internet. We will contact bloggers and content creators relevant to your business and pitch your brand to them, offer them a trial of your services and ask them to write content about your brand/product/service.
• Forum Posting - We will look for forums relevant to your product/service/brand and post as regularly as possible on your behalf. We will not spam these forums but we will create content that passively links back to your site to draw attention to your interaction with the community.
• Attention Grabbers - We can create unique games, small one page sites, freebie offerings, discount codes and use other creative strategies to draw attention to your site and maneuver people to your website. This strategy varies based on the type of product/service/brand we are pitching for you.